Four concepts. Four completely different identities.
Fictional brands, designed and built by MOMO to show what a website shaped around a business can look like.

Built offthe court.
Headwear for wherever the game takes you.
The starting five.
Five caps. One first drop.
Fictional products. Tapping a piece only updates the bag counter.

The gamedoesn’t endat the buzzer.
Made for late nights, early starts and everything after the final whistle.
Not merch.Not a team.A mindset.
Basketball raised us. The rest happened off court.
01 / Courtside.
Website concept — E-commerce — Fashion / Headwear
Concept by MOMO.
Beauty,without the noise.
Thoughtful skin and beauty treatments, made personal.

Less correction.More you.
We believe beauty should feel like you — only rested, considered and cared for.

Your skin.Your ritual.
Take an hour for yourself.
Choose your treatment. We’ll take care of the rest.
02 / Maison Ela
Website concept — Beauty / Wellness
Concept by MOMO.
Made by hand.Eaten witheverything.
Fresh pasta. Good wine. No rush.

A little Italy,just off the sea.
Pasta rolled every morning. Plates made for sharing. Wine poured generously.
tomato · basil · olive oil
beef · pork · parmigiano
pecorino · black pepper
lemon · capers · herbs
coffee · mascarpone · cocoa


Come hungry.Stay late.
00 is whereit starts.
Tipo 00 flour, eggs and a pair of hands. That’s really all good pasta needs.
Dinner?
Tuesday — Sunday
From 5PM until late
03 / Farina 00
Website concept — Restaurant / Hospitality
Concept by MOMO.
Ground
Good hair.No bullshit.
Cuts, fades & good conversation.
Brighton.
Walk-ins when we can / bookings when you can’t wait

What’ll it be?

Sit down.Switch off.Leave sharp.
No spa music.No nonsense.Just good cuts.
Good people. Sharp scissors. Questionable playlists.
We’re in.
Brighton, UK
04 / Common / Ground
Website concept — Barber / Lifestyle
Concept by MOMO.
Every business has its own personality. Its website should too.
Custom websites from £299.
